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    Improve Decision Making. Boost Reach.
    Increase Opportunities. Accelerate ROI.

    Too many specialised applications calling for custom solutions. Plethora of competitive vertical producers vs. blenders vs. marketers vs. traders. Surplus of “high awareness” vs. “no name” vs. “private label” products. Global vs. “localised” global trends vs. increasing environmental concerns. Central contract obligations vs. short term “spot” needs. Local availability vs. quality of supply. Application particularity vs. product suitability.

    This is an increasingly complex, global ecosystem you are occupying. The questions you have or the issues you face are equally complex and multidimensional. You either seek to operationalise or you aim at other ecosystem stakeholders becoming aware of you… or both.

    In any case, all you need is an industry digital support “hub” and a few minutes of your time!

Search skillfully and retrieve product-specific know-how that makes practical sense with our advanced filtering algorithms.

Search skillfully and retrieve product-specific know-how that makes practical sense with our advanced filtering algorithms.

Support

Search by advanced features to retrieve the product(s) you are interested in in their “source” (i.e. their areas of marketing or/and of availability). Free-register to download always-monitored and updated (by their issuer) product information sheets.

Being able to easily retrieve highly scattered product data enables you to prioritise and to handle efficiently most, if not all, incoming or/and in-house generated enquiries and to cut-down labour-intensive, costly technical support workhours.

Benchmark

Search for any “localised” competitive product or series of products to benchmark and to make robust NPD-associated decisions. Define your product/market segment(s) better and leverage this targeting in your product, marketing and sales strategies.

Review, contrast and assess expert-like any given candidate base fluid or finished product and simplify benchmark setting in your sourcing or procurement routines significantly.

Autonomise

Search for any products currently in use while you are in “the field”, relieve yourselves from your dependency on product pros who may not be physically present to technically support you; make rational application-related decisions, alternative recommendations and, even, solid counter-offers “on the spot”.

Create functional product management folders to organise your product portfolio(s) or operating fluids for quicker referencing.

Create functional product management folders to organise your product portfolio(s) or operating fluids for quicker referencing.

Categorise

Free-register and start creating straightforward product lists including all your products or operating fluids. The list consists of distinct product folders – designed with optimal functionality in mind – to enable you to organise better your support processes, routines or tasks on a per product basis.

Quick-access

Start registering important defining/profiling bits that concern your fluid products’ daily support, management or operation-ability, and for your rapid response, should you, or your colleagues, need to place a “spot” order, for example, or when a technical “crisis” arises that requires rapid “dealing with”.

Group

You may create and maintain unlimited profiles under a product folder. You may designate one “master” (i.e. official) profile, e.g. an on-catalogue or approved version and add to the folder as many alternatives as you want, e.g. a more basic, lower cost formulation or a certain, tender-specific version of the same product.

Strengthen

“Pin” under each profile all significant “identity” documentation (i.e. a corresponding technical datasheet, a non-objection letter, an OEM equipment list, etc.) again for your quick referencing, when reduced lead times are of essence.

Build or boost brand awareness by taking your products from “local to GLOBAL”, literally, within minutes.

Build or boost brand awareness by taking your products from “local to GLOBAL”, literally, within minutes.

Build

Add a new product profile or edit an existing one. Register all product profile-defining info, from its quality and technical claims, specs, approvals and typical/core properties to its intended applications, market segmentation parameters, etc.

Market

It, literally, takes two clicks to start marketing your new product(s) globally. Rest assured and in full control and decide, at your own discretion, which product profile you wish to make traceable and viewable by all.

By “marketing your new product(s) globally”, we refer to the product’s generated clean-cut and contemporary datasheet that will go on public display and will become searchable, retrievable and downloadable from the web.

You may targeted-market your product by including its “point of source”, that is the product’s intended marketing region(s) and, even, packing availability.

Catalog

Select groups of products for specific applications or industries, for example, and compile easily extractable, for further editing, product catalogues. As with their technical datasheets, you can, equally, easily create customised catalogues to target specific regions.

Be certain that the catalogued products will cite performance claims and specs that will always be synced with those of their respective datasheets.


Engage in your newly expanded value ecosystem to increase your reach-ability and the industry’s awareness of you.

Engage in your newly expanded value ecosystem to increase your reach-ability and the industry’s awareness of you.

Profile

Take a few minutes to create your expert industry profile. Register some required background info, such as your primary business activity or your location and specify whether you have operating fluids to offer (supplier) or applications, machinery or equipment you wish to source products for (user).

Once registered, you can decide, at any time, whether you wish to release your profile in the public domain for other registered platform users to view. Obviously enough, you can change your status as you go.

Reach out

Leverage our smart contact system that allows you to send private messages to other registered users of the platform as long as they have published their profile(s). Maintain complete control of your profile and decide – during registration – whether you wish to send private messages to other registered users too.

Several simple settings and fields at your disposal will ensure the easy management of your private messaging service in an extremely secure and transparent manner, such as new messages notification, list of registered users to browse through, built-in search and sorting options, archive and trash messages options, etc.


Utilise meaningful tools and add-ons to enhance decision-making and to improve your tech, marketing & ops support routines.

Utilise meaningful tools and add-ons to enhance decision-making and to improve your tech, marketing & ops support routines.

Synchronise

360-manage your products or operating fluids documentation and eliminate the possibility of different quality claims cited in a datasheet and a product catalogue, for example. By maintaining all claims across a product’s documentation continuously synced, you increase efficiency and commercial reputation.

Generate

Access with ease any profile under a product management folder and generate a simple factsheet that you can download.

Compare

Select any given products to contrast and draw some useful conclusions in terms of their quality claims, physical/chemical properties, etc., when quick referencing for some prompt, robust, expert advice is vital.

Compete

Compile always-updated equivalency tables that will help you make fast and safe decisions in cases where physical and real-time technical support and expert advice are not possible.

Claim

Compile accurate – and always-updated – specifications and approvals tables that constitute a very useful and highly sought part of any sales kit you provide your salesforce or customers with but, also, a significant quick-reference tool. With so many specs around that you can’t possibly remember, you can either check the specs/approvals status of any given product or compile a complete approvals matrix for a selected category of products.